1969 – Creative Fundraising: The Butlin Prize in the Daily Mail Transatlantic Air Race

MacIntyre was doing the impossible, and the fund for such a pioneering project had to come from equally pioneering fundraising initiatives. Among the many fundraising activities, one highlight was when in 1969 MacIntyre took part in the Transatlantic Air Race and was awarded the Butlin Organisation prize for ‘the most meritorious non-winning entry’, receiving a £5,000 reward. This was one of the many creative fundraising activities that the charity participated in as part of both raising funds and awareness.

Butlins cup

“We did the conventional charity fundraising. But I used to do all sorts of other things. I used to go to universities (…) I used to stand up on a table when they were having their lunch, and if they want to hear me, if they are interested, come to another room. And say – ‘What about putting on a charity walk?’ What about having a dance?’ – and one university, London University, said what about the Transatlantic Air Race, which in fact came off and we won the Butlin trophy.

 

“I used to stand up on a table when they were having their lunch, and if they want to hear me, if they are interested, come to another room.”

 

I always used to keep a pile of leaflets in my car and if I stopped at traffic lights, pedestrian crossing next to a big car they got a leaflet. If I was going through the country and saw a big house, I thought, ‘Well you can’t live there and not be without some worldly goods.’ So I used to find out from the locals who lived there, phone these people up and say, ‘Look I am not very often here but I am tonight, can you spare me a few moments?’ And I think that they were so flabbergasted that the vast majority said, ‘yes’. And I went up and spoke to them and it worked.”

(Kenneth Newton Wright in an ATV documentary about MacIntyre)

1969
1969

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